Blending novel AI algorithms with a broad range of programmatic integrations,
Bubbleye.AI allows you to automate user acquisition, while maintaining hands on control to the extent you desire
Embark on the dynamic journey of mobile user acquisition, where staying ahead is crucial.
As the app landscape changes, it’s more important than ever to come up with creative strategies.
Navigating the user acquisition landscape can be challenging, especially with high stakes.
We’re excited to share our second monthly newsletter, committed to providing valuable insights.
Find out how a user acquisition audit can test your strategies and reveal new opportunities.
Dive into the world of user acquisition audits and discover why they’re essential for boosting your app’s performance in 2023 👇
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DEEP DIVE
37 Chinese app publishers among top 100 and $1.91 billion in revenue
In October 2023, 37 Chinese mobile publishers earned spots in the top 100 global revenue earners. They contributed almost two-fifths of the revenue.
Get a glimpse:
✨ Chinese app dominance: Find out how 37 Chinese mobile publishers made $1.91 billion by dominating the app market.
💡 NetEase and miHoYo success: Learn how NetEase and miHoYo achieved success in the mobile gaming market by exploring their strategies.
🎮 Standout games: Discover the success of popular games like “King of Salted Fish” and their impressive revenue growth.
Dive into the vibrant world of mobile app revenue and strategies driving success. Read the full article for captivating insights!
NEWS
Altman’s Return Alters OpenAI’s Destiny Amid Board Drama
Amidst turmoil, Altman and co-founder Brockman triumph in OpenAI’s power struggle. Their return follows a boardroom coup and sparks an investigation. Investors laud their comeback, signaling potential company impact. The conflict’s resolution teases a transformative phase for OpenAI’s trajectory.
No evidence that Chinese playtime mandates reduced heavy gaming
Governments around the world are considering measures to reduce young people’s time spent on digital devices, particularly video games. This raises the question of whether proposed regulatory measures would be effective as China limits young people’s playtime through regulations.
7 x Game Industry Truths with Chris Hewish, President of Xsolla
In the latest podcast, Mishka delves into an all-encompassing discussion with Chris Hewish, President and interim CEO of Xsolla. Chris boasts an impressive gaming career that spans iconic companies like Skydance, Survios, DreamWorks, and includes a substantial 13-year stint at Activision.
More from the US v Google trial: Vertical search, pre-installs and the case of Firefox/Yahoo
Two months into the Justice Department’s landmark antitrust case against Google — one of the biggest fights in tech antitrust since the U.S. took Microsoft to trial in the 1990s — and the revelations keep getting juicier. Google spent $26.3 billion in 2021 making itself the default search engine across platforms.
Samsung devices generate over half of Google Play’s revenue
Revelation has emerged as the legal battle between Epic Games and Google unfolds, revealing details about the tech industry’s inner workings. In recent testimony by Bloomberg, James Kolotouros, Google’s Vice President, disclosed that Samsung devices accounted for “half or more” of the revenue generated on Google Play as of early 2019.
PRO TIP
Employ Localization Strategies for Global App Expansion.
Tailor your app’s interface, content, and marketing to suit diverse cultural preferences. Leverage insights from successful global mobile publishers to adapt your app’s presentation and features, fostering wider international appeal and user engagement.
BUBBLES OF KNOWLEDGE
Top new articles in the field
🎯 Apple pauses work on iOS 18 and more to focus on bug fixes and quality, report says →
🤔 Amazon says it will run shopping ads on Snap →
📝 Pebble, a startup that tried and failed to take on Twitter, finds new life on Mastodon →
⛈️ Dynamic personalization for mobile gaming: Lessons from eCommerce →
📈 Expert strategies for App Store Conversion Rate Optimization →
That concludes our second monthly newsletter!
Be sure to keep an eye out, as each month we’ll deliver engaging content, unveil new discoveries, and delve into discussions at the forefront of the industry.
And if you find yourself bubbling with excitement after this read, why not invite your network to subscribe? The more, the merrier!
Cheers,
The Bubbleye Team
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