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Buongiorno UA Wizards 👋
Buckle up, because we’re diving into some juicy updates this time around!
First off, let’s talk about the October 2024 Google ruling—it’s shaking things up in the mobile gaming world, and in the best way possible. This decision opens up a whole new era of opportunity for mobile game publishers, especially if you’re looking to break into new markets or revamp your UA strategies. The playing field just got a whole lot more exciting!
And speaking of revivals, have you heard how TiMi Studio has breathed new life into Age of Empires Mobile? They’ve managed to bring this classic strategy game roaring into the modern era, appealing to both OG fans and a fresh wave of gamers. It’s a masterclass in making old-school cool again!
Over on the social front, TikTok is stepping up its game (pun intended) with its LiveOps program, which is seriously transforming mobile game engagement. Whether you’re running events, rolling out rewards, or simply keeping players hooked, TikTok’s LiveOps tools are giving devs a next-level way to keep their communities buzzing. It’s basically a cheat code for engagement.
So enjoy the reads, forward the email, and if you’re here because a friend shared the love, don’t forget to hit that subscribe button! You won’t want to miss what’s coming next.
Catch you in the insights!
DEEP DIVE
October 2024 Google Ruling: A new era of opportunity for mobile game publishers
The Epic v. Google verdict is a game-changer for mobile game publishers, knocking down old barriers on Android’s platform. Now, third-party app stores can tap into the full Google Play catalog and developers have the freedom to pick their payment methods—hello, higher profit margins and goodbye, mandatory 30% Google fees!
This ruling means more control and more ways to make money for publishers. Think of it as the buffet of app distribution: more choices, better deals. While players might stick to their familiar app stores, the tech-savvy ones will likely sniff out the best offers elsewhere, shaking up where and how games reach their fans.
Navigating this new freedom means tackling some compliance and distribution curves—think strategy game on hard mode. It’s about choosing the right partners and not getting tangled in the new web of regulations.
Taking inspiration from Epic Games’ own strategic moves in the PC space might just be the playbook to follow. The future? It’s looking like a world where smart, multi-channel strategies lead the way in a much more competitive marketplace.
NEWS
How TiMi Studio revived Age of Empires Mobile for a new age of fans
TiMi Studio Group and World’s Edge have rejuvenated ‘Age of Empires’ for mobile, infusing classic gameplay with fresh, mobile-specific features. Players command historic legends in massive multiplayer battles, leveraging unique strategic combinations. The game invites an immersive experience of building empires and managing dynamic battlefields, promising a robust mobile strategy environment.
Netflix has shut down its triple-A ‘Team Blue’ game studio
Netflix has shut down its high-profile ‘Team Blue’ game studio, halting its attempt to break into the triple-A gaming scene despite recruiting top industry talent. This closure marks a setback in Netflix’s broader strategy to penetrate the gaming market, which has included offering mobile games via its platform and creating original content based on popular games. The move reflects the ongoing challenges Netflix faces in transforming its success from streaming to gaming.
Unity 6 launches globally: Next-gen game development platform delivers enhanced performance and stability
Unity has launched Unity 6, its latest update, promising enhanced performance and stability for game developers worldwide. This new version includes advanced tools like end-to-end multiplayer workflows and new graphics capabilities that optimize development and gameplay. Unity is committed to long-term support for Unity 6, ensuring it remains integral to game development through continuous improvements and added functionalities.
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Apple is developing a new iOS games hub similar to the App Store
Apple is developing an iOS gaming hub that merges App Store and Game Center features, offering a new platform for game discovery and social engagement. This hub will showcase challenges, leaderboards, and achievements for games from both the App Store and Apple Arcade. It also aims to enhance connectivity through potential FaceTime and iMessage integration, fostering a community-centric gaming experience. This initiative could boost Apple Arcade subscriptions and player engagement across iOS devices.
How TikTok’s LiveOps program is elevating mobile game engagement
TikTok is making waves in the mobile gaming industry with its LiveOps program, aimed at maintaining player engagement through regular updates and in-game events. The program has significantly grown, hosting over 102 campaigns this year, a substantial increase from the previous year. TikTok’s initiative helps publishers keep their games fresh and engaging, thereby extending the lifespan and profitability of their mobile games in a highly competitive market.
That’s a wrap for this month!
If you’ve got bubbles of excitement after reading this, why not share it with your network? The more, the merrier!
Oh and by the way, if you need help with getting your ad creatives straight, Bubbleye.ai is the most advanced solution in the market for asset management and creative automation!
Automate your UA. Click here to book a demo with our Head of Product.
Talk soon,
The Bubbleye Team
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